Interview: Why is Google Analytics Not Enough for Mobile Ad Tracking?
This week on Mobera Mobile Marketing Show, Tarek speaks with Yigit Atakan – Partnerships Manager of MENA, Turkey & Pakistan at Adjust, the world’s leading mobile measurement platform (MMP).
During the episode, Yigit explains what an MMP is and why it’s a valuable asset for any mobile app business. He goes on to explain the difference between Google Analytics (Firebase) and MMP and how both can work together to give a complete view of your mobile ad tracking from impression to lifetime value.
Watch the interview.