Interview: Deep Dive into the Capabilities of MMP vs Google Analytics

GA vs MMP interview with Tarek Reda and Yigit Atakan

This week on Mobera Mobile Marketing Show, Tarek speaks with Yigit Atakan – Partnerships Manager of MENA, Turkey & Pakistan at Adjust, the world’s leading mobile measurement platform (MMP).

Yigit takes a deeper dive into the different capabilities that an MMP offers in comparison to Google Analytics.

Watch the full episode here.


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