Mobera Academy

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Course Overview

Create a Comprehensive Mobile App Marketing Strategy

Learn how to put together a strategy that serves your business objectives with clear and measurable KPIs. 

Implement Effective Acquisition Campaigns

Learn how to combine organic and paid media to drive app acquisition in a cost effective way.

Optimize and Automate Your Conversion & Retention

Learn proven tactics to optimize your conversion rate and enhance your retention efforts to drive engagement on your app.

mobera-academy-mobile-app-marketing-overview

Earn a Mobera Academy Mobile App Marketing Certificate

Demonstrate your new skills or gain a step up in your career with a Mobera Academy certification.

Master Mobile App Marketing Tools

Google App Campaigns
facebook-instagram-mobile-ads
Facebook & Instagram Ads
Twitter Mobile Ads
apple-search-ads
Apple Search Ads
snapchat-mobile-ads
Snapchat Ads
tiktok-mobile-ads
Tiktok Ads
google-analytics
Google Analytics
adjust-mobile-tracking
Adjust Mobile Measurement
app-annie-analytics
App Annie Analytics
appfollow-store-optimization
App Store Optimization
semrush
Search Engine Optimization
Mobile Marketing Automation
smartlook-mobera-academy
Conversion Rate Optimization
firebase
AB Testing

What You'll Learn

Intro to Mobile App Marketing

Learn about the tremendous growth that mobile app usage has seen in the past decade. Understand the value of mobile app marketing from a business standpoint. Learn the most important mobile app marketing metrics and analytics.

Mobile App Acquisition

Learn how to properly manage mobile search ads across Universal App Campaigns and Apple Search Ads. Master mobile Display ads across ad networks and Social Media mobile ads. Learn how to grow your organic acquisition through SEO as well as influencer marketing.

Mobile App Retention

Study the methods of retaining your app visitors through paid remarketing campaigns across self managed and third party platforms. How to retain your customers organically through automated push notifications, in-app messages, email marketing and sms campaigns.

Conversion Rate Optimization

Having a systematic process for increasing your conversion rate on your app, not only generates more conversions but it also improves your cost per acquisition across all marketing channels, making you more cost effective.

Analytics & Tracking

Learn how to properly track all your mobile app marketing activities across different channels into one centralized reporting dashboard. Learn about the potential risks of fraud in mobile app ads reporting and how to avoid it.

Strategy & Planning

Map out your marketing plan across different channels that best serve your objectives. Set the right KPIs and budgeting for different marketing activities. Have a systematic approach to optimization.

Meet your instructors

We’re very excited to share this course with you. We’ve put our hearts & souls into making the most comprehensive mobile app marketing course available in the MENA region. 

We’ve been working in the mobile app marketing space for over 7 years. We’ve worked with some of the biggest brands in the Middle East with monthly marketing budgets ranging from $5000 to $500,000. Now we want to take all the knowledge we’ve accumulated over the years and give it to you so you can succeed in the mobile era.

Are you ready to become a mobile marketing expert?

What Our Students Are Saying

Quintin Picardo
Quintin PicardoEntrepreneur
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"I recently attended a course where Tarek was the lecturer for over a week and sharing a wealth of knowledge, expertise, best practices, and experiences. The level of patience he had for all our questions and ensured that we all grasped had a sound overview. I clearly could apply everything he coached us on instantly into the business."
Katarina Mladenović
Katarina MladenovićEntrepreneur
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"This was one of the smartest investments I made for both my professional and personal growth. As a trainer, Tarek is super thorough, methodical, knowledgeable and gave me enough time to put things in practice. On top of that, the material we covered was actually fun! Highly recommended!"
Mansura Aslanova
Mansura AslanovaDigital Sales Manager
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"Tarek is a great digital marketing expert, that knows how to use his knowledge in practice, and also share it with others. I feel extremely lucky that i had an opportunity to take a digital marketing training from Tarek."
Abdullah Alghadouni
Abdullah AlghadouniDigital Business Leader
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"The game in digital has drastically changed. Tarek knows how to make things happen and he leads by his ownership and positive attitude to take on and on and on .. I would work him endlessly. Not many have such traits, only winners do, and Tarek is ONE."
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Quintin Picardo
Quintin PicardoEntrepreneur
Read More
"I recently attended a course where Tarek was the lecturer for over a week and sharing a wealth of knowledge, expertise, best practices, and experiences. The level of patience he had for all our questions and ensured that we all grasped had a sound overview. I clearly could apply everything he coached us on instantly into the business."
Mansura Aslanova
Mansura AslanovaDigital Sales Manager
Read More
“Tarek is a great digital marketing expert, that knows how to use his knowledge in practice, and also share it with others. I feel extremely lucky that i had an opportunity to take a digital marketing training from Tarek."
Katarina Mladenović
Katarina MladenovićEntrepreneur
Read More
"This was one of the smartest investments I made for both my professional and personal growth. As a trainer, Tarek is super thorough, methodical, knowledgeable and gave me enough time to put things in practice. On top of that, the material we covered was actually fun!"
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