Interview: Activation Stage in Customer Lifecycle Management

Activation of customer lifecycle management interview with Tarek Reda and Fiona Leen

This week on Mobera Mobile Marketing Show, Tarek speaks with Fiona Leen. Fiona is a consultant with 10+ years experience in MarTech, CLM & Personalisation of the Customer Experience for some of the UAE’s biggest brands including dubizzle, Property Finder & Starzplay, working across multiple sectors (Travel, E-commerce and Classifieds) and multiple markets across the Middle East & Europe.

During the episode, Fiona takes a closer look into the Activation & Onboarding stage of Customer Lifecycle Management.

Watch the episode here

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