Interview: Activation Stage in Customer Lifecycle Management

This week on Mobera Mobile Marketing Show, Tarek speaks with Fiona Leen. Fiona is a consultant with 10+ years experience in MarTech, CLM & Personalisation of the Customer Experience for some of the UAE’s biggest brands including dubizzle, Property Finder & Starzplay, working across multiple sectors (Travel, E-commerce and Classifieds) and multiple markets across the Middle East & Europe.

During the episode, Fiona takes a closer look into the Activation & Onboarding stage of Customer Lifecycle Management.

Watch the episode here