Mobile App Marketing Masterclass (live)
- Online
- 2 weeks
Learn everything you need to know about mobile app marketing from A to Z, online from the comfort of your home or office, along with study material and practical exercises. Get access to recordings of all sessions to watch later in case you miss any modules.
- Or 3 interest-free instalments every month of AED 1,499.67 with
- postpay
Trusted By
Course Overview
Create a Comprehensive Mobile App Marketing Strategy
Learn how to put together a strategy that serves your business objectives with clear and measurable KPIs.
Implement Effective Acquisition Campaigns
Learn how to combine organic and paid media to drive app acquisition in a cost effective way.
Optimize and Automate Your Conversion & Retention
Learn proven tactics to optimize your conversion rate and enhance your retention efforts to drive engagement on your app.
Get Access to Mobile App Marketing Certificates
Demonstrate your new skills or gain a step up in your career with a Mobera certificate and Google App Ads certification.
Tools Covered in Training
What you'll learn
Intro to Mobile App Marketing
Learn about the tremendous growth that mobile app usage has seen in the past decade. Understand the value of mobile app marketing from a business standpoint. Learn the most important mobile app marketing metrics and analytics.
User Acquisition 1
Learn how to properly setup and manage mobile app campaigns across self-attributing platforms like Google app ads, Apple Search ads, Facebook, Twitter, Snapchat, and TikTok.
User Acquisition 2
Learn how to manage paid remarketing campaigns. understand how to practically run successful mobile app campaigns with Ad Networks, Affiliates, as well as understanding Programmatic ads. Learn how to find and manage successful campaigns with influencers.
App Store Optimization
Improve your organic user acquisition by improving your rankings and visibility on the app store. learn the important ranking factors, how to do keyword research for both OS, and how to improve the click-install rate.
User Retention
Learn the importance of Retention in growth. Study the methods of retaining your app visitors by sending the right message to the right user at the right time with automated push notifications, in-app messages, email marketing and sms campaigns.
Conversion Rate Optimization
Having a systematic process for increasing your conversion rate on your app, not only generates more conversions but it also improves your cost per acquisition across all marketing channels, making you more cost effective.
Analytics & Tracking
Learn how to properly track all your mobile app marketing activities across different channels into one centralized reporting dashboard. Learn about the potential risks of fraud in mobile app ads reporting and how to avoid it.
Strategy & Planning
Map out your marketing plan across different channels that best serve your objectives. Set the right KPIs and budgeting for different marketing activities. Have a systematic approach to optimization.
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