
Become a mobile app marketing expert with one of our courses in-person or online.
Mobera is the leading mobile app marketing academy in MENA, empowering businesses to succeed in the mobile age.
Learn everything you need to know about mobile app marketing from A to Z, online from the comfort of your home or office, along with study material and practical exercises. Get access to recordings of all sessions to watch later in case you miss any modules.
Learn how to put together a strategy that serves your business objectives with clear and measurable KPIs.
Learn how to combine organic and paid media to drive app acquisition in a cost effective way.
Learn proven tactics to optimize your conversion rate and enhance your retention efforts to drive engagement on your app.
Demonstrate your new skills or gain a step up in your career with a Mobera certificate and Google App Ads certification.
Learn about the tremendous growth that mobile app usage has seen in the past decade. Understand the value of mobile app marketing from a business standpoint. Learn the most important mobile app marketing metrics and analytics.
Learn how to properly setup and manage mobile app campaigns across self-attributing platforms like Google app ads, Apple Search ads, Facebook, Twitter, Snapchat, and TikTok.
Learn how to manage paid remarketing campaigns. understand how to practically run successful mobile app campaigns with Ad Networks, Affiliates, as well as understanding Programmatic ads. Learn how to find and manage successful campaigns with influencers.
Improve your organic user acquisition by improving your rankings and visibility on the app store. learn the important ranking factors, how to do keyword research for both OS, and how to improve the click-install rate.
Learn the importance of Retention in growth. Study the methods of retaining your app visitors by sending the right message to the right user at the right time with automated push notifications, in-app messages, email marketing and sms campaigns.
Having a systematic process for increasing your conversion rate on your app, not only generates more conversions but it also improves your cost per acquisition across all marketing channels, making you more cost effective.
Learn how to properly track all your mobile app marketing activities across different channels into one centralized reporting dashboard. Learn about the potential risks of fraud in mobile app ads reporting and how to avoid it.
Map out your marketing plan across different channels that best serve your objectives. Set the right KPIs and budgeting for different marketing activities. Have a systematic approach to optimization.
Tarek has been working in the digital marketing space for 11+ years and has trained 500+ individuals over the last 5 years. He had the pleasure of working with companies with monthly marketing budgets ranging from $500 to $500,000 in the Middle East, Europe and Africa across 20+ industries.
Mohammad has done digital marketing work for some of the biggest brands in the region including Yahoo, Dubizzle, OLX group MEA, Souq/Amazon , Rocket internet MENA. He is also the founder of DonD marketing agency in Dubai & founder of a global mobile acquisition ad network that served some of the biggest brands in the region.
Furat has been active for 11+ years in digital marketing, currently heading the SEO/ASO unit at Chain Reaction. He is certified in Google Analytics, Google Ads, Mobile Sites, and Brightedge SEO. He has led many SEO/ASO strategies for some of the biggest regional MENA brands such as Samsung KSA, Pizza Hut MENA, LG Levant, Viva Video, and Viu App.
Coming in with +10 years of experience on digital activation strategies & performance optimization. Salma is currently heading up digital marketing activations for Magrabi eyewear fashion retail in the GCC & MENA region, helping them bring in their massive retail brick & mortar business into the online world. Prior to that, Salma led performance marketing for brands such as Emaar, dubizzle, and Namshi.
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