Mobera Academy

Mobile App Marketing Masterclass

Learn everything you need to know about mobile app marketing from A to Z, online from the comfort of your home or office, along with study material and practical exercises. Get access to recordings of all sessions to watch later in case you miss any modules.

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Course Overview

Create a Comprehensive Mobile App Marketing Strategy

Learn how to put together a strategy that serves your business objectives with clear and measurable KPIs. 

Implement Effective Acquisition Campaigns

Learn how to combine organic and paid media to drive app acquisition in a cost effective way.

Optimize and Automate Your Conversion & Retention

Learn proven tactics to optimize your conversion rate and enhance your retention efforts to drive engagement on your app.

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Get Access to Mobile App Marketing Certificates

Demonstrate your new skills or gain a step up in your career with a Mobera certificate and Google App Ads certification.

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mobera-academy-google-app-ads-certification

Tools Covered in Training

Google App Ads
facebook-instagram-mobile-ads
Facebook & Instagram Ads
Twitter Ads
apple-search-ads
Apple Search Ads
snapchat-mobile-ads
Snapchat Ads
tiktok-mobile-ads
Tiktok Ads
google-analytics
Google Analytics
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Mobile App Measurement
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App Annie Analytics
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App Store Optimization
firebase
AB Testing
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Customer Engagement
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Conversion Rate Optimization

What you'll learn

Intro to Mobile App Marketing

Learn about the tremendous growth that mobile app usage has seen in the past decade. Understand the value of mobile app marketing from a business standpoint. Learn the most important mobile app marketing metrics and analytics.

User Acquisition 1

Learn how to properly setup and manage mobile app campaigns across self-attributing platforms like Google app ads, Apple Search ads, Facebook, Twitter, Snapchat, and TikTok.

User Acquisition 2

Learn how to manage paid remarketing campaigns. understand how to practically run successful mobile app campaigns with Ad Networks, Affiliates, as well as understanding Programmatic ads. Learn how to find and manage successful campaigns with influencers.

App Store Optimization

Improve your organic user acquisition by improving your rankings and visibility on the app store. learn the important ranking factors, how to do keyword research for both OS, and how to improve the click-install rate.

User Retention

Learn the importance of Retention in growth. Study the methods of retaining your app visitors by sending the right message to the right user at the right time with automated push notifications, in-app messages, email marketing and sms campaigns.

Conversion Rate Optimization

Having a systematic process for increasing your conversion rate on your app, not only generates more conversions but it also improves your cost per acquisition across all marketing channels, making you more cost effective.

Analytics & Tracking

Learn how to properly track all your mobile app marketing activities across different channels into one centralized reporting dashboard. Learn about the potential risks of fraud in mobile app ads reporting and how to avoid it.

Strategy & Planning

Map out your marketing plan across different channels that best serve your objectives. Set the right KPIs and budgeting for different marketing activities. Have a systematic approach to optimization.

Meet your instructors

tarek-reda-mobera-academy

Tarek Reda

Co-founder Mobera Academy

Tarek has been working in the digital marketing space for 11+ years and has trained 500+ individuals over the last 5 years. He had the pleasure of working with companies with monthly marketing budgets ranging from $500 to $500,000 in the Middle East, Europe and Africa across 20+ industries.

Mohammad-alazzeh-mobera-academy

Mohammad Alazzeh

Co-founder Mobera Academy

Mohammad has done digital marketing work for some of the biggest brands in the region including Yahoo, Dubizzle, OLX group MEA, Souq/Amazon , Rocket internet MENA. He is also the founder of DonD marketing agency in Dubai & founder of a global mobile acquisition ad network that served some of the biggest brands in the region.

Furat-Jarad

Furat Jarad

Head of SEO Chain Reaction

Furat has been active for 11+ years in digital marketing, currently heading the SEO/ASO unit at Chain Reaction. He is certified in Google Analytics, Google Ads, Mobile Sites, and Brightedge SEO. He has led many SEO/ASO strategies for some of the biggest regional MENA brands such as Samsung KSA, Pizza Hut MENA, LG Levant, Viva Video, and Viu App.

salma-intabli-mobera-trainer

Salma Intabli

Head of Digital Activation Magrabi

Coming in with +10 years of experience on digital activation strategies & performance optimization. Salma is currently heading up digital marketing activations for Magrabi eyewear fashion retail in the GCC & MENA region, helping them bring in their massive retail brick & mortar business into the online world. Prior to that, Salma led performance marketing for brands such as Emaar, dubizzle, and Namshi.

Are you ready to become a mobile marketing expert?

What Our Students Are Saying

Katarina Mladenović
Katarina MladenovićEntrepreneur
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"This was one of the smartest investments I made for both my professional and personal growth. As a trainer, Tarek is super thorough, methodical, knowledgeable and gave me enough time to put things in practice. On top of that, the material we covered was actually fun! Highly recommended!"
Namear Darweesh
Namear DarweeshHead of Product
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"I have just completed one of the most comprehensive, insightful and practical training programs about Mobile Marketing . As far as I know, this is probably the only mobile marketing training program in this region, and I have to say it was totally worth the investment of time and cost. The trainers are all practitioners, and they cover all areas of mobile marketing from A to Z."
Quintin Picardo
Quintin PicardoChief Creator Of Opportunities
Read More
"I recently attended a course where Tarek was the lecturer for over a week and sharing a wealth of knowledge, expertise, best practices, and experiences. The level of patience he had for all our questions and ensured that we all grasped had a sound overview. I clearly could apply everything he coached us on instantly into the business."
Heba Bahgat
Heba BahgatSenior Manager
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"I have had the pleasure of meeting Tarek in a Digital Marketing Course I attended in Dubai. He was my instructor for the course and quickly was able to impress me- first with his extended knowledge on the subject and then with his simple, witty and passionate teaching style. He definitely has the ability to bring positive energy into the classroom and get everyone interacting."
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Quintin Picardo
Quintin PicardoEntrepreneur
Read More
"I recently attended a course where Tarek was the lecturer for over a week and sharing a wealth of knowledge, expertise, best practices, and experiences. The level of patience he had for all our questions and ensured that we all grasped had a sound overview. I clearly could apply everything he coached us on instantly into the business."
Mansura Aslanova
Mansura AslanovaDigital Sales Manager
Read More
“Tarek is a great digital marketing expert, that knows how to use his knowledge in practice, and also share it with others. I feel extremely lucky that i had an opportunity to take a digital marketing training from Tarek."
Katarina Mladenović
Katarina MladenovićEntrepreneur
Read More
"This was one of the smartest investments I made for both my professional and personal growth. As a trainer, Tarek is super thorough, methodical, knowledgeable and gave me enough time to put things in practice. On top of that, the material we covered was actually fun!"
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