30, October, 2023
Webinar: Growth Marketing Foundations
The fundamentals to grow your business; acquisition, retention, monetization
- Understand how to create and use Use Case Maps to identify key variables about your product and audience that serve as a foundation for your growth activities.
- Understand the concept of Growth Loops and how to create them to drive sustained growth. Be able to identify the key components of a Growth Loop, including triggers, actions, rewards, and investments, and understand how to optimize each component for maximum impact.
- Be able to define and identify North Star Metrics that align with a product’s long-term goals, and understand how to use them to track progress and inform decision-making.
- Learn the key components of a Growth Model, including Acquisition, Activation, Retention, Monetization, and how to measure and optimize each component for sustained growth.