30, October, 2023
Webinar: Growth Marketing Foundations
The fundamentals to grow your business; acquisition, retention, monetization
Learning outcomes
- Understand how to create and use Use Case Maps to identify key variables about your product and audience that serve as a foundation for your growth activities.
- Understand the concept of Growth Loops and how to create them to drive sustained growth. Be able to identify the key components of a Growth Loop, including triggers, actions, rewards, and investments, and understand how to optimize each component for maximum impact.
- Be able to define and identify North Star Metrics that align with a product’s long-term goals, and understand how to use them to track progress and inform decision-making.
- Learn the key components of a Growth Model, including Acquisition, Activation, Retention, Monetization, and how to measure and optimize each component for sustained growth.
About the speaker
Tarek Reda
- Tarek has been working in digital/growth marketing for 14+ years with companies operating in Europe, The Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000.
- He has have trained 600+ individuals and mentored tens of startups as well as marketing teams of some of the biggest brands in the region including Google, Sony, Boston Consulting Group, Unilever, and PWC.
- He's also been on the judging panel for well recognized digital marketing awards such as MENA Search Awards & Global Search Awards.