Interview: AB Testing & Performance Optimization

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This week on Mobera Mobile Marketing Show, we speak with Tarek Lel. Tarek is a data analyst at Farfetch with more than 7 years of experience working at technology companies in Dubai. He has a graduate degree in computer science and is passionate about data science and applying it to solve all sorts of different problems.

During the episode, Tarek talks about some of the principles of AB testing and what to avoid.

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